It was the reminder of yet another iconic food item not available – at least to my knowledge – to those of us living in the Balkans. A friend messaged me on Facebook to say he thought it was time the resurrect ‘The Battenberg Effect’. Now that’ll mean nothing to some of you, while other readers will be thinking of pink and yellow fluffy sponge squares glued together with jam and wrapped in marzipan! The Gutenberg Effect – or thegutenbergeffect – is a blog I started a couple of years ago. It was a ‘tech blog’ of sorts. Drawing from my experience in communications and creative development, as a writer, project manager and mentor, I wanted to add my two pennies to the understanding of trends in technology and the social impact of these changes. I hadn’t posted on the site since before our move to Bosnia and Herzegovina...until today. His message made me realise I still have something to say on the subjects I used to riff around, but from the new perspective of our new environment. For ex
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